In a world where there are so many influences on our choices and for our digital time, Ami Desai’s role as a South Asian influencer is one of authenticity, representation, and gratitude. She has a background in communications and business and deep experience both in front of and behind the camera. Ami is the daughter of Indian immigrants, and a mother of three young children, elements that have profoundly framed her brand as a modern digital influencer that brings together her experience as a host, makeup artist and parent to help inform other women like her on how to juggle it all. We had a chance to chat recently and I asked her whether there was value in being selective with partnerships and developing trust when she was starting to grow her brand.